It recently came to light that the Indonesia based online marketplace brand Shopee had to close operations in India, one of the largest potential markets for ecommerce. This sudden exit has a lot of customers confused and fellow competitors at the edge of their seat. Shopee entered the Indian market and commenced operation in the November of 2021. It wasn’t exactly a perfect sail as it had a lot of oppositions from politicians and trade bodies. In spite of the high tides, Shopee rowed its way to customers by offering them way too many goods especially low value electronics like headphones, chargers or accessories like mobile phone cases at throwaway prices. This did attract a certain crowd of customers, but was it a sustainable means to growth? Orders were pooling, revenue was rising slowly despite the heavy losses incurred in the name of marketing. Right when we expected the offers to cool down and Shopee to actually start optimising their user experience and growth, it kno...