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Gamification: A modern interactive way to build brands and skyrocket

 Do you remember the times when you pretend to your child that his spoon was an airplane flying and feed them when they open their mouth in excitement? Remember that favorite race car brand of yours from the game you played when you were 14? You remember these and they still work because of one reason. Fun. Fun is always the best way to learn and remember anything and everything. Did you know that 80% of smartphone owners play games every day. Out of which 50% play regularly. Why not make use of this habit for your brand? Top brands like M&M, Starbucks, Mazda and Wheaties used them It worked wonders for them in terms of sales and recognition. We believe it will work for us too. The best thing about us at Shoppymore is we set tested and proven examples than to just point facts. We have a short example of how gamification worked for one of our brands — Destina1 international. The mode of gamification we ran was spot the product contest, giving away 50 product combos for a duration of 5 days. The below snippet shows the analytics of our campaign.

Benefits of Gamification (Contest)

Breakdown: This campaign was run by our team with a minimum amount of budget but proper targeting. We were able to reach 1693 people and was viewed over 2587 times. Received over 1100 likes. Received around 11 website visits from the ad. 10 profile follows. 6 forwards and 6 saves. And finally, 7 interactions.

* Catches the eyes of potential customers and increases brand awareness and recognition as the time spend in engaging in the contest is very high compared to normal posts

* Each time we announce winners and send products. The chance of the customer acquiring a taste for it and turning into a loyal customer is high

Reach out to the vendor support team of www.shoppymore.com to participate in the contests and boost sales and brand exposure today!

* In addition to all these benefits. The chance of customer noticing your brand is drastically multiplied by the free paid campaign we run for your brands contest.

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Location: Malaysia

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