10 Quickest Ways to Increase Your Ecommerce Sales; A Secret shared by 53 experts

10 Quickest Ways to Increase Your Ecommerce Sales

 

1. Build your brand awareness

• Use the full force of digital marketing to get people to your site but then make sure it is VERY easy for people to add to the cart – the more buttons or steps it takes to checkout, the more likely people are to abandon their cart.

• The more people know (and trust) your brand name, the higher your sales will grow.

• You need to have all of your page’s SEO (Search Engine Optimisation).
  

• Create high-quality content (pictures & promo video), consider influencer partnerships (influencers available on Instagram, Facebook, Twitter, Tik Tok, etc.), partner with other businesses in your industry, don’t neglect paid ads, and be active on social media (posting about your products and promoting your site).

2. Build email lists and use email marketing to stay engaged

• Build your email list and get really good at email marketing. Don’t take that responsibility and opportunity lightly.

• Another benefit of having an email list of relevant leads is that it supports repeat purchases.

• Use a tool like SmartrMail to set up email automation funnels, and custom product emails, and it will create ongoing personalized engagement.

3. Meet your customers where they are on social media

• Make use & take control of the online ads such as Facebook Ads, Google Ads, Tik Tok for Business, YouTube Ads, LinkedIn Ads, Instagram Ads, Twitter Ads, and Bing Ads.

• It’s one of the best ways to drive new visitors to your store, convert them into paying customers, and re-engage them to buy even more.

• The best part: it’s easier than ever with tools like Vantage that specialize in Facebook ads for e-commerce to build and launch campaigns that drive sales.

• Without ads, you won’t be able to reach the leads to your targeted customers! It is crucial that ads need to be properly set up, along with your products to the targeted audience.

4. Improve your customer service experience by testing, testing, and testing

• Be tireless with optimizing your online store and marketing channels to improve the customer service experience.

• Always be in testing mode, especially getting into your site and test everything by yourself.

• Use data to make smart future decisions instead and never ever stop trying new things.

• You should constantly be A/B testing the various elements of your own e-commerce site – from color, promo videos, product information, product photography, inbox messages, customer communication platform to calls to action.

• Make the purchase and checkout process as easy as possible

• Make sure you offer next-day or 2-day shipping.

• Take a hard look at every aspect of your site.

• What could be a better option to promote your products?

• What are your competitors doing?

• What do your customers/users think?

5. Use data analysis to improve your strategy

• If you have your numbers and the analytics tracking them down to a science, you can scale your business far, far quicker.

• Having a clear sense of who your target customer is and developing a proper attribution system in place to effectively measure the efficacy of your marketing.

• Have accurate, regularly updated unit economics on each product you sell. This will help you to identify which is your best seller and which product does not generate any revenue.

6. Develop buyer personas and know who your customers are

• Communicate more with your customer. 

• When you understand your customer, you can create better ads, launch products they love, and almost “read their mind.”

• Do. Customer. Research.

• Get a review from your customer and follow up with it. (will get many insights).

• Having meaningful conversations with customers about your products will literally give you all the answers to the test.

• Present an exit offer with a promo code to shoppers who have attempted to leave the cart or checkout pages. This could be for a percentage-off discount, dollar-amount discount, free shipping, or another creative offer.

7. Provide excellent customer service to improve customer loyalty

• Chatbots and engagement automation is something most brands miss because they see chat as “customer service”.

• Many shoppers feel more satisfied when they’re able to chat to a staff member and are more likely to convert.

• Listen to the customer and improve your products so that your product ratings and sales improve.

• Having great products with great service will build your brand.

• Invest in customer loyalty and loyalty programs.

8. Use shipping to your competitive advantage

• Use shipping to surprise and delight customers.

• It is the easiest way to engage with customers right after purchase.

• Shipping with a percentage off will attract more buyers.

• A weekly free shipping program will boost your sales and number of buyers.

9. Run strategic promotions on your site

• Promote, promote, promote.

• Run flash sales on your own site and offer a great price.

• Blast out your promos on paid ads.

• Tap into Influencers & Affiliates Every day.

• Pay them to talk about your promos frequently.

• For one, promotions should be used several times each week. 

• Two, promotions should be used quarterly with big themes and events to drive massive floods of sales from your entire community. 

• Start to leverage the potential of promotions in your e-commerce business, you have to use various types of promotions at different times throughout the year and in different frequencies.

• The one crucial mistake that e-commerce owners are making is in their offer. They forget the following:

        - When an offer is great it captures the following:

 

1. Features/benefits

2. Functional

3. Dimensionalized/story (how it can be beneficial in the life of the customers)

4. Emotional benefit (how will the buyer feel).

5. Price

6. Terms

7. Guarantee (change the perceived risk).

8. Bonuses

10. Implement creative marketing tactics

• Storytelling is at the Heart of Scaling Your Success.

• Provide articles, infographics, videos, etc. that answer their questions in a comprehensive in-depth way no one else is doing.

• Our content provides information that makes our products to be high demand, it establishes trust so that more and more of our online audience members come to us as customers.

• Make sure all the pictures and videos at your site are working perfectly and the information of your products must be short and precise.

• By showing your uniqueness, pull in your competitor and collaborate with them (co-branding).

Retrieved from:

https://www.bigcommerce.com/blog/increase-ecommerce-sales/#tactics-to-improve-ecommerce-sales

 

Dated 27/4/2021, Puchong Malaysia. For the purpose of reading, information sharing and educational purpose only.