The 9 Best Instagram Marketing Tips for 2021

 

TIPS TO START MARKETING VIA INSTAGRAM

Do you know that you can start marketing on Instagram? If yes, it is great, but have you wondered whether the way you are using is right? 

 

For those who love to capture pictures and upload them on social media, Instagram is the perfect medium because this app is specialized for uploading pictures and short videos. 

 

Perhaps many do not have the idea that Instagram is the best approach to associate with customers in cyberspace but through pictures and videos. There are 400 million active users on Instagram monthly and 3.5 billion posts are liked, commented, and shared daily. 

 

When using Instagram for business purposes with the right promotional techniques, you can market your products rapidly. Eager to know more than a handful of tips? Read till the end to know more!

1. Quality Pictures 

Start marketing on Instagram by uploading quality pictures of your products. This is because with quality and eye drawing pictures, your online business will appear more professional, and your business tends to boost.

Surf inspiring ideas to make your pictures appear way more attractive and appealing to fascinate many followers and to stand out from thousands of other images.

2. Biodata and Link

Make sure your Instagram account has your biodata and it should be catchy, simple, and unique. When signing up for your username, make sure it is not too lengthy.

A name is an identity for a product. If possible, include a tagline for your brand and attach links that would direct others to your Blog or Facebook page. It would be easier for others to perceive more about your products before purchasing them!

3. Target Your Followers

Your followers should be the people who surely want to purchase the product or attain the service you are providing. 

If you are trading cosmetic products or woman-related items, you should target followers who are employed women or university and college students. 
Make sure if you follow someone on Instagram, they also follow you back.

4. Hashtag and Tagging

Another effective way is to use hashtags (#) and tags. For hashtags, you can grab the opportunity by using favored or trending hashtags. 

So, when someone clicks on the hashtag, your products and goods will show up together but make sure you use the hashtag ethically. 

Do not try to advertise your business by using inappropriate hashtags that do not suit your business. For example, when you are promoting your cosmetic products with attention drawing pictures and posts, you are using irrelevant hashtags such as #savegaza or #prayforsyria. It's obvious that both your products and these hashtags are unrelated. 

For tagging, you can request your friends to tag you using the images of products and services you are providing on the story or a post. This would help your business to be acknowledged by others and grow.

5. Stunning Captions

For every single picture you upload, do not forget to add appealing captions which would astound the readers. 

Define a little regarding the products and services you are offering. 

You do not have to use extensive words but short and simple sentences which are clear-cut and substantial do work.

6. Connect Your Instagram Account to Facebook and Twitter

Perhaps many do not know that Instagram can be linked with Facebook and Twitter. In other words, if you upload a picture on Instagram, it will be automatically uploaded to Twitter and Facebook too.

Indirectly, you have promoted your product and service on two or three contrasting social media at the same time. It indeed killed two birds in one stone! You also have saved your precious time on the other hand.

7. Upload Videos

You can also upload a tutorial video that you have recorded and edited on Instagram. Previously, the length of a video on Instagram was limited only to 20 seconds but now it has been upgraded to 1 minute!

With this one minute, you can upload a detailed tutorial video that would be a reference for your followers and your product lovers. Other than that, your business is way more ideal and professional with tutorial videos.

8. Consistency

As a merchant and seller, you should be consistent in uploading posts and updating your status on Instagram or on any other social media.

If there are not any goods or products to be promoted or advertised, you can share motivational quotes, self-care reminders, and knowledgeable facts with your followers and customers.

9. Promotions and Free Gifts

Do not be thrifty in appreciating your followers and beloved customers. Occasionally, carry out an event such as a contest offering fascinating gifts.

Surely it will receive a positive response and indirectly your goods and products are introduced and popularized.

If you did not carry out anything like it, your followers and customers will assume that you are no longer active.

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Internet links, dated 27/4/2021, Puchong Selangor for reading, info sharing, and educational purposes only.